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ABOUT

New case studies coming soon.

Hi, I am Keren

Scheinkman

Leader. Product Designer.

Human first.

 

Focused on the why.

Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

2020

Transforming of Ring Lead into ZoomInfo OperationsOS.

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN

PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven

Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric

Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration

Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary

Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency

Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Rethink navigation experience, improving usability and apply the right design patterns.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

2020

Transforming of Ring Lead into ZoomInfo OperationsOS.

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven

Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric

Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration

Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary

Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency

Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Rethink navigation experience, improving usability and apply the right design patterns.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

2020

Transforming of Ring Lead into ZoomInfo OperationsOS.

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency Builds

Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Rethink navigation experience, improving usability and apply the right design patterns.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

2020

Transforming of Ring Lead into ZoomInfo OperationsOS.

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Rethink navigation experience, improving usability and apply the right design patterns.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

2020

Transforming of Ring Lead into ZoomInfo OperationsOS.

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Rethink navigation experience, improving usability and apply the right design patterns.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

Transforming of Ring Lead into ZoomInfo OperationsOS.

2020

Team Lead • Planning • Design System

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

Transforming of Ring Lead into ZoomInfo OperationsOS.

2020

Team Lead • Planning • Design System

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer • UX  • UI

Baking Case Study...

OperationsOS

Transforming of Ring Lead into ZoomInfo OperationsOS.

2020

Team Lead • Planning • Design System

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

keren scheinkman

2025, Built with love in figma sites, by Keren Scheinkman.

New case studies coming soon.

Hi, I am Keren Scheinkman

Leader. Product Designer. Human first.

 

Focused on the why. Obsessed with the details.

Web Scraper API

Reduce friction. Accelerate value. Drive conversion.

2025

Lead Designer • User Research  • UX  • UI

Read Case Study

Dataset Features

Creating the foundation for future growth in dataset purchases

2025

Lead Designer  • UX  • UI

Read Case Study

Homepage & Navigation

Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.

2025

Lead Designer  • UX  • UI

Read Case Study

Data and AI

Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.

2025

Lead Designer  • UX  • UI

Baking Case Study...

OperationsOS

2020

Transforming of Ring Lead into ZoomInfo OperationsOS.

Coming Soon...

WRITING

Design and Agile

The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.

Coming Soon →

Leading design team

Stepping into the role of Design Team Lead. A window into my leadership philosophy.

Coming Soon →

Design Systems & Me

How I supported the initiative of establishing ZoomInfo’s design system.

Coming Soon →

MY DESIGN PRINCIPLES

Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.

Data-Driven Decisions

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

User-Centric Design

Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.

Collaboration Over Silos

I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.

Visionary Thinking

I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.

Consistency

I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.

Transparency Builds Trust

I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.

Let’s talk

Back to top

2025, Built with love in figma sites, by Keren Scheinkman.