HOME
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren
Scheinkman
Leader. Product Designer.
Human first.
Focused on the why.
Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study

Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study

Homepage & Navigation
Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.
2025
Lead Designer • UX • UI
Read Case Study

Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...

OperationsOS
2020
Transforming of Ring Lead into ZoomInfo OperationsOS.
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN
PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven
Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric
Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration
Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary
Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency
Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study

Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study

Homepage & Navigation
Rethink navigation experience, improving usability and apply the right design patterns.
2025
Lead Designer • UX • UI
Read Case Study

Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...

OperationsOS
2020
Transforming of Ring Lead into ZoomInfo OperationsOS.
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven
Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric
Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration
Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary
Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency
Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study

Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study

Homepage & Navigation
Rethink navigation experience, improving usability and apply the right design patterns.
2025
Lead Designer • UX • UI
Read Case Study

Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...

OperationsOS
2020
Transforming of Ring Lead into ZoomInfo OperationsOS.
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency Builds
Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study

Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study

Homepage & Navigation
Rethink navigation experience, improving usability and apply the right design patterns.
2025
Lead Designer • UX • UI
Read Case Study

Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...

OperationsOS
2020
Transforming of Ring Lead into ZoomInfo OperationsOS.
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study


Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study
Homepage & Navigation
Rethink navigation experience, improving usability and apply the right design patterns.
2025
Lead Designer • UX • UI
Read Case Study


Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...
OperationsOS
2020
Transforming of Ring Lead into ZoomInfo OperationsOS.
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study


Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study
Homepage & Navigation
Rethink navigation experience, improving usability and apply the right design patterns.
2025
Lead Designer • UX • UI
Read Case Study


Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...
OperationsOS
Transforming of Ring Lead into ZoomInfo OperationsOS.
2020
Team Lead • Planning • Design System
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study


Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study
Homepage & Navigation
Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.
2025
Lead Designer • UX • UI
Read Case Study


Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...
OperationsOS
Transforming of Ring Lead into ZoomInfo OperationsOS.
2020
Team Lead • Planning • Design System
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study


Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study
Homepage & Navigation
Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.
2025
Lead Designer • UX • UI
Read Case Study


Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...
OperationsOS
Transforming of Ring Lead into ZoomInfo OperationsOS.
2020
Team Lead • Planning • Design System
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
keren scheinkman
2025, Built with love in figma sites, by Keren Scheinkman.
Keren Scheinkman
WORK
ABOUT
New case studies coming soon.

Hi, I am Keren Scheinkman
Leader. Product Designer. Human first.
Focused on the why. Obsessed with the details.
Web Scraper API
Reduce friction. Accelerate value. Drive conversion.
2025
Lead Designer • User Research • UX • UI
Read Case Study


Dataset Features
Creating the foundation for future growth in dataset purchases
2025
Lead Designer • UX • UI
Read Case Study
Homepage & Navigation
Redefining the User Journey: A UX Case Study on Re-architecting Bright Data'sControl Panel.
2025
Lead Designer • UX • UI
Read Case Study


Data and AI
Creating AI-powered tools that make Bright Data’s pre-collected datasets easier to explore and utilize.
2025
Lead Designer • UX • UI
Baking Case Study...
OperationsOS
2020
Transforming of Ring Lead into ZoomInfo OperationsOS.
Coming Soon...

WRITING

Design and Agile
The story of how I, a product designer crash the Agile party. Spoiler alert I had the time of my life.
Coming Soon →

Leading design team
Stepping into the role of Design Team Lead. A window into my leadership philosophy.
Coming Soon →

Design Systems & Me
How I supported the initiative of establishing ZoomInfo’s design system.
Coming Soon →
MY DESIGN PRINCIPLES
Every project I design or lead starts with purpose, my approach is shaped by a balance of strategic thinking and a strong focus on usability. These principles guide me every day, they reflect how I think, collaborate, and perform in every project and partnership.
Data-Driven Decisions
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
User-Centric Design
Every solution starts with the user. I advocate for their needs throughout the process—balancing what users want with what the business needs.
Collaboration Over Silos
I believe great products come from great teamwork. I foster open dialogue, cross-functional alignment, and shared ownership across teams.
Visionary Thinking
I think beyond the next sprint. I design with the future in mind, connecting current needs to long-term product growth and scalable systems.
Consistency
I use data to align design decisions with business goals. It helps me prioritize what matters, track performance, and prove the value of great user experience.
Transparency Builds Trust
I lead with honesty and clarity—sharing context, giving feedback, and making decisions visible. Transparency builds stronger teams and more resilient processes.
Let’s talk
Back to top
2025, Built with love in figma sites, by Keren Scheinkman.